In 2023, Bali's hotel market experienced a remarkable rebound, surpassing peak performances recorded in 2019; this first full year of negligible COVID-19 restrictions triggered a surge in demand, driven by pent-up interest accumulated throughout the pandemic.

The government's successful Visa on Arrival (VOA) program, open to 89 countries, further played a crucial role in drawing tourists to the region. 

Domestic visitors remained Bali's primary market in 2023 with visitation remaining relatively consistent at just under 10 million, ranging between 700,000 and 950,000 monthly, with slight dips in February and March, reaching 629,282 and 665,751 visitors, respectively.

International arrivals to Bali in 2023 reached 5,273,258 falling about 1 million people short of 2019 levels (6.3 million). The nationality mix of the foreign tourists is shifting, primarily caused by the slow recovery and reduced number of Chinese tourists.

On the other hand, Aussies, Korean, Singaporean and Indian guests are increasing, possibly influenced by the Indonesian government's efforts to strengthen foreign relations with these countries. 

With a flourishing growth trajectory, a question then arises: How long will this growth sustain itself?

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