It is perhaps the most-noticeable aspect of ITB Berlin that the most-elaborate displays were centred around the countries and sectors of the Middle East and North Africa. 

Walking through the hallways and rooms of Messe Berlin, the ones that attracted the most selfies and caused most people to stop and take in were those of Saudi Arabia and Dubai, with their high, LCD video screens showing off the best, most attractive parts of those nations. 

Eddy Tannous, COO of Rotana Hotels, was taking note of those displays and the efforts put forward to enhance and build the tourist sectors in the Middle East.

“Travel in the MENA region,” he said, “is seeing double and triple-digit growth in comparison to 2019. And the area that is most talked about is Saudi Arabia, and that’s down to the huge transformation it’s seen in recent years. There are unfortunate events in that region, but we like to look at how it’s resilient. We’re super, super positive on it in terms of growth." 

Read the full story at 4Hoteliers.com/itb