Major markets driving US hotel profitability gains
Tuesday, 12th December 2023
Source : STR

Improvement in group demand across the Top 25 Markets drove US hotel revenue and profit growth.

October 2023 per-available-room metrics (% change from October 2022)

  • GOPPAR: US$97.45 (+3.7%)
  • TRevPAR: US$240.74 (+4.0%)
  • EBITDA PAR: US$69.60 (-1.2%)
  • LPAR (Labor Costs): US$74.48 (+5.9%)

The industry saw its largest year-over-year increases in GOPPAR and TRevPAR since March 2023.

“The Top 25 Markets have showed an 11% jump in GOPPAR year to date despite a 14% lift in labor costs,” said Audrey Kallman, research analyst at STR.

“That double-digit GOPPAR growth was more than 10 times the level seen in all other markets. New York City, an obvious business-centric market, led growth in the metric across the major markets on both a year-to-date and monthly basis.”

Overall, eight of the Top 25 Markets reported double-digit increases in GOPPAR.

“Further evidence of the improvement in corporate demand, F&B labor costs on a per-occupied-room basis showed the largest year-to-date growth of any department,” said Kallman. “This aligns with weekday group performance rebounding across the topline.”

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit www.str.com

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