25hours announces new brand
Monday, 20th November 2023
Source : Ennismore

The first standalone branded residence by 25hours Hotels, 25hours Heimat Dubai will be in the heart of Downtown Dubai, promising a revolutionary approach to downtown living.

25hours Heimat is part of Ennismore’s strategic focus on branded residences, growing its global pipeline across brands to 20 properties.

Developed by East & West Properties, presented by D&B Properties, and imagined and branded by the team behind the reputable 25hours Hotels, this new project will bring together the expertise, creativity, and commitment to delivering a different kind of living, a true residential masterpiece. 25hours Heimat Dubai will offer branded residences across 73 floors, comprising studio, 1, 2 and 3-bedroom apartments and duplex penthouses.

From the thoughtfully designed studios to the expansive duplex penthouses, elegance meets functionality with each living space within this visionary haven.

Beyond the residential offerings, 25hours Heimat Dubai will boast a range of distinctive amenities, including an iconic and spacious hotel lobby with a working space, screening room, podcast studio, and state-of-the-art launderette. The podium will have a destination family pool, a music room, a padel court, mini golf, indoor and outdoor fitness facilities, communal BBQ areas, and outdoor kitchens.

The 63rd floor will be an adult-only space with a sky lounge with unobstructed views of Burj Khalifa and a pool on the other side with stunning views all the way to Burj Al Arab. The rooftop will boast a unique wellness offering, including a sauna, Onsen, cold plunge, relaxation deck, and mini observatory. 25h Heimat Dubai is designed by Studio Aisslinger in collaboration with the 25hours core team around its founder, Christoph Hoffmann. The Berlin-based designers have created three iconic 25hours Hotels in Berlin, Zurich and Cologne.

Situated in the heart of Downtown Dubai, residents will be treated to unobstructed views of the iconic Burj Khalifa and the vibrant Downtown Boulevard. Just five minutes away from the renowned Dubai Mall, 25hours Heimat Dubai serves as your personal gateway to culture, shopping, and limitless entertainment.

“Heimat” is an untranslatable German word describing places and feelings alike. Heimat is where one feels at home and secure, where the food, the music, the aromas and the company are just right. 25hours Heimat is the new eclectic home for cosmopolitans with a sweet spot for nostalgia.

25hours Hotels has 15 hotels in operation across Germany, Dubai, Italy, France, Switzerland, Austria, and Denmark, with a further nine hotels in the pipeline, taking the brand to Indonesia, Australia, Portugal and Saudi Arabia for the first time.

Ennismore’s branded residential properties, including 25hours Heimat Dubai, are supported by Accor One Living, the company’s industry-first, mixed-use platform focused on supporting the development and operation of branded residential communities. Through Accor One Living, homeowners, guests, and partners are connected to Accor’s diverse ecosystem of brands, expertise, and solutions – creating a constant flow of new opportunities to live, work, and play.

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