Rezidor SAS Hospitality is pleased to announce its first 3 Missoni hotels: Edinburgh, Kuwait and Dubai.

The group signed a license agreement with the Italian fashion house Missoni, in November 2005, to develop the Hotel Missoni brand worldwide. The addition of these three new properties is a firm step by Rezidor SAS towards achieving its objective of 30 Missoni hotels under operation or development by the year 2010.

"Although several lifestyle and boutique hotels have already entered this segment, we strongly believe that the market is only ready now to embrace a truly global yet individualistic lifestyle brand, such as Hotel Missoni", said Kurt Ritter, President & CEO, Rezidor SAS Hospitality.

"Missoni is one of the few fashion brands that has an inherent and instantly recognisable look, and this essence fits perfectly with our objective to create a pure brand that is totally committed to quality and consistency in design and service, which effortlessly compliments and sustains a brand's heritage," adds Kurt Ritter.

Rezidor SAS plans to develop the brand in dynamic cosmopolitan cities and resorts around the world, starting within its recognized patch of Europe and the Middle East, all based on the group's usual thoughtful and dynamic development strategy.

Hotel Missoni Kuwait will be the first major lifestyle development in the city of Kuwait at the Symphony Complex. The hotel will bestow spectacular views over the Arabian Gulf, and is scheduled to open in Q3-2007. Hotel Missoni Kuwait will offer over 200 stylish guestrooms, with a signature Missoni Cucina, Mocha Missoni, Missoni Lounge, Missoni Spa, a fitness centre with pool deck, a range of boardrooms and a major event venue.