Phuket has experienced a profound tourism surge since COVID entry restrictions were lifted on October 1, 2022, Island flight arrivals FY2022 ramped up 210% y-o-y.
Passenger arrivals elevated to 3.9 million in 2022, up from 1 million in 2021 and 2 .5 million in 2020. Although 2022 figures were lower-than-expected due to the Russia-Ukraine conflict and closed borders in Chino.
C9's analysis of passenger arrival trends over the post ten years points to a return to cycl ical upward growth, which is widely demonstrated in ongoing room night demand in 2023.
Rising international flight arrivals consistently grew as island-wide hotel occupancy averaged 48% in FY2022 .
This compared to 8% in FY2021 when there was a sole reliance on the domestic sector. Lost year the market-wide overage rote pushed up by 80% y-o-y, to THB3,942.
Conversion and rebronding activity highlights on active trend by hotel owners with many opting to transition from hotel management agreements to franchise models.
Looking forward, we expect that leisure demand from the FIT and Group segments will continue to be strong. As the resort island moves out of its seasonal winter peak, all eyes are on China.
The industry recovery outlook con best be summed up as 'it's not a matter of will it happen, but how long will it take to regain critical mass.
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