Parent company of Preferred Hotels & Resorts repositions to elevate entire family of brands and reflect its strength across the travel sector.

Preferred Hotel Group, the parent company of the world’s largest independent hotel brand, Preferred Hotels & Resorts; sustainable hotel brand Beyond Green, and travel and tourism consultancy brand, PTG Consulting, among others, rebranded this month to Preferred Travel Group.

Officially announced at ILTM Cannes, the nuanced yet important change to Preferred’s corporate identity is designed to more accurately describe the company’s growing suite of services and expertise, which to date includes six hospitality, travel and sustainability brands, marking the company’s evolution beyond hotels and a growing influence within the wider travel industry.

“Our company’s repositioning comes at a time when enthusiasm for the possibilities of travel is at an all-time high. As we look ahead to 2023 and beyond, the simple inclusion of ‘travel’ in our name clarifies what we do and the solutions we provide to both travelers and travel professionals,” said CEO Lindsey Ueberroth.

“It is a great honor to be the partner of choice for more than 1,100 one-of-a-kind hotels and an expanding portfolio of global destinations. Our new name represents just how far the Preferred brand has come since it was established by a small group of like-minded hoteliers 55 years ago.”

Preferred Travel Group currently counts four hotel brands, Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, and Historic Hotels Worldwide; two consultancy brands, PTG Consulting and Beyond Green Travel, specializing in destination and hospitality brand representation and sustainable travel services respectively, and the world’s biggest loyalty program for independent hotels, I Prefer Hotel Rewards, which counts over 4.5 million enrolled travelers globally.

Fueled by the company-wide brand promise Believe in Travel, Preferred Travel Group champions an unwavering belief in the transformative power of travel and its ability to enrich lives, inspire greater respect for the planet, and expand hearts and minds to other cultures and ways of living.