Oetker Collection has joined the Sustainable Hospitality Alliance’s global drive for responsible and regenerative hospitality.

With hospitality roots dating back to 1872, Oetker Collection’s sustainability vision centres around the legacy of each of its Masterpiece Hotels by maintaining a keen focus on connecting with its local communities and protecting local environments.

The luxury hospitality company sees itself as having been entrusted to preserve the heritage of its properties and the unique places in which each is based.

Now comprising 12 Masterpiece Hotels and more than 150 private villas and residences around the globe, Oetker Collection has a comprehensive Corporate Social Responsibility strategy, adopting a framework for ensuring a safe and guaranteed future for all. In line with its UN Global Compact Report, the company has also implemented a set of eco-standards and commitments to ensure responsible management of its hotels, including favouring local producers, supporting local community projects, and providing the necessary framework and training to operate responsibly. Building upon this further, the company forms initiatives unique to each hotel, for example, Jumby Bay Island in Antigua supports the protection of the Hawksbill Sea Turtle nesting colony, whilst its Eden Rock - St Barths hotel helped the local government to restore a previously exhausted brackish water lagoon.

This new collaboration will see Oetker Collection come together with the Sustainable Hospitality Alliance’s influential network of member hotels, which now represent over 50,000 properties and 7 million rooms globally, as well as the organisation’s affiliate members from across the value chain. These members are united in their collective approach to responsible hospitality, sharing the belief that the sector can, and must, create a lasting positive impact for the planet and its inhabitants through collaborative action.

Sustainable Hospitality Alliance CEO, Glenn Mandziuk, said: “Within a company’s sustainability journey, it’s so important to consider each hotel and the unique location it sits in. Oetker Collection excel in this distinctive approach - focusing initiatives on the environment and communities surrounding each hotel. I’m delighted to welcome Oetker Collection to the Alliance, bringing members of their senior leadership team together with our network of dedicated hospitality companies, in a non-competitive space, to ensure the protection and preservation of communities and destinations for future generations.”

Timo Gruenert, CEO, Oetker Collection, said: “We are fully committed to increasing our CSR output and joining the Sustainable Hospitality Alliance early in 2023 underscores it as a key priority for Oetker Collection. We look forward to sharing our insights and initiatives and learning more on this crucial subject through meaningful interactions with the Alliance’s network.”