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Internova to launch consumer magazine aimed at luxury market
Monday, 6th February 2023
Source : Internova Travel Group

Industry veterans to produce new quarterly publication for Global Travel Collection clients.

Internova Travel Group, one of the world's largest travel services companies, today announces plans to launch OLTRE, a new magazine produced for 100,000 affluent clients of Global Travel Collection's luxury travel advisors. Global Travel Collection, Internova's high-service premium and luxury travel division, represents the most sophisticated community of travel agents and agencies worldwide.

"We're creating an innovative new brand in travel media, one that's anchored in the value of booking human," said Brent Rivard, Chief Marketing Officer of Internova. "OLTRE is an Italian word meaning 'beyond,' and that's what Global Travel Collection advisors offer clients: travel experiences beyond the expected. Our magazine will offer a fresh perspective on luxury travel, created by a team with deep experience in travel publishing."

OLTRE will be under the overall direction of Elaine Srnka, a former Virtuoso executive who joined Internova last year as Senior Vice President of Editorial. She oversees editorial strategy and content across all Internova business units and their respective brands.

Laura Sport, also from Virtuoso, has been named Vice President of Publishing. Brad A. Johnson, Editorial Director, spent 10 years as the national travel editor at Modern Luxury Media, and Devin Duckworth, Design Director, joined from Fodor's Travel.

"Global Travel Collection has exciting new initiatives on the horizon in 2023," said Angie Licea, President of Global Travel Collection. "The launch of OLTRE is just part of our vision for the future. The magazine will serve as a high-touch, meaningful way for our advisors to inspire and stay connected with their top leisure and corporate clients."

OLTRE will be published four times a year, with an exclusive print circulation of 100,000 and a digital presence with an even greater reach. Each collectible volume will be printed on archival-quality, eco-certified paper with a keepsake aesthetic.

Debuting in Spring 2023, Volume 1 will circle the globe from the North to the South poles, stopping at Mykonos, Bangkok, California and all points in between. Photo shoots in Italy, London and beyond add visual sophistication, while the editors' Look Book is an in-the-know guide to the industry's most anticipated happenings. Every issue will include Proust-style interviews with noteworthy travelers, advisor tips and insight and articles on culture, style and other luxury travel interests, all presented in a clean, modern design.

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