Business Events Sarawak continue breaking barriers in the global business events industry by signing a collaborative agreement with the Professional Convention Management Association (PCMA) as a strategic partner to develop the IJBEL in North America and worldwide.
IJBEL, International Journal of Business Events and Legacies, is the world’s first academic journal to merge business events and legacy topics under one title.
It includes high quality research, reviews and viewpoints offering wide and varied perspectives on business events issues for the events industry—practitioners, researchers, academicians, students and event enthusiasts.
BESarawak and PCMA's newfound collaboration under the strategic partnership category is expected to open new opportunities for Sarawak—a second tier destination in Malaysia—with PCMA’s network of audience and members to expand the journal’s reach and make it an efficient tool for academic and practical use.