La Vie Hotels and Resorts has signed a strategic brand and distribution partnership with Small Luxury Hotels of the World (SLH), which will see a number of its boutique upper-upscale and independent hotels join the exclusive collection.

This exciting partnership, signed in Singapore between La Vie Hotels and Resorts’ CEO, Jerry Xu and SLH’s Senior Vice President Asia Pacific, Mark Wong, will complement La Vie’s owner-centric and bespoke management solutions offering with SLH lending global distribution, sales and marketing support to La Vie’s Hotels.

The Islington Hobart, one of Tasmania’s first boutique luxury hotels and part of La Vie’s stable of hotels, has just been announced as the first hotel to join SLH and will undoubtedly benefit from SLH’s global distribution network of high-end luxury holiday seekers, looking for bespoke and highly curated travel experiences. The Islington Hotel will be celebrating 175 years of history this November.

The Islington Hobart is the first of a number of La Vie hotels that will join SLH, with a soon-to-be-announced hotel in Surry Hills set to join the network later this year.

Jerry Xu, CEO and Founder of La Vie Hotels and Resorts, said “we are delighted to be aligning with Small Luxury Hotels and feel the value they will add to our boutique properties will be immeasurable. The Islington Hobart lends itself perfectly to SLH’s clientele, and we look forward to adding a few more properties to SLH’s portfolio over the coming months.”

Shellia Chang, Group Director of Sales & Distribution for La Vie Hotels and Resorts, said, “ In addition to La Vie’s bespoke and tailor-made solution offering, this strategic partnership with SLH enhances the distribution landscape in driving commercial performance across our expanding global portfolio of boutique hotels.”

Mark Wong, Senior Vice President Asia Pacific, Small Luxury Hotels of the World said: “As an owner and operator, La Vie understands the needs and constraints of an independent hotel. Hence, our winning combination of “Act Local. Think Global” will offer entrepreneurial management and distribution solutions that are relevant and effective for independently spirited hotels.”