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Regent debuts Regent Taste Studio – a multisensory dining experience
Wednesday, 14th September 2022
Source : IHG® Hotels & Resorts

The global brand premiere of Regent Taste Studio was staged in Singapore, featuring Regent Phu Quoc chefs in collaboration with world-renowned visual artist Mr Dripping.

  • Regent Taste Studio provides a stage for unique creative collaborations between artists and chefs, merging gastronomic talent with visual, sonic and other sensory experiences curated by partner artists. 
  • Regent Taste Studio is a new Regent hallmark that will come to life on-property to provide elevated dining experiences.
  • Regent Taste Studio will tour the world at Regent Hotels & Resorts, in addition to popping up in unexpected locations.

Regent Hotels & Resorts, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has staged the global premiere of its brand new pop-up immersive dining offering, Regent Taste Studio.

Regent Taste Studio is a one-of-a-kind, interactive dining experience, bringing together creative talent from the worlds of art, design, fashion and gastronomy. The concept brings together Regent chefs and artists from across creative disciplines – from fashion designers to film producers to musicians – where together they go beyond fine dining to create true multisensory culinary moments.

Thoughtfully programmed with the modern luxury traveller in mind, Regent Taste Studio is one of the brand’s distinctive hallmarks. The concept will make its official on-property debut at the new Regent Phu Quoc in Vietnam later this year, then traverse the globe with pop-up activations across Australia, UK, France, Singapore and the U.S.

Tom Rowntree, Vice President, Global Luxury Brands for IHG Hotels & Resorts, said: “Our intention is to deliver unforgettable epicurean experiences, and we are delighted to introduce another aspect of the Regent guest journey with the launch of Regent Taste Studio.

“Combining emerging culinary talent and creatives across music, design, performance and visual art, the Regent Taste Studio is something pretty special. We created the Taste Studio to appeal to the most discerning guests – globetrotters and tastemakers who appreciate design and craftsmanship, and seek deeply sensorial, immersive experiences rooted in authenticity. Each edition of the Regent Taste Studio will be a unique, arresting curation to stimulate the senses while showcasing its signature blend of culinary expertise and cultural exploration to captivate guests’ imagination.”

A triple bill with Regent chefs collaborating with world-renowned artist, Mr. Dripping

In this first chapter of Regent Taste Studio, a collective of artists and chefs created an exceptional three-night invitation-only experience to unveil the new concept in Singapore.

The stage was set for an unexpected trio including Executive Chef Bruno Anon and Chef de Cuisine Andy Huynh from Regent Phu Quoc, the first new build Regent to open since acquisition earlier this year, and Spanish visual artist Mark Rios, better known as Mr. Dripping.

2022 marks a year of milestones in the reimagination of Regent following its acquisition by IHG Hotels & Resorts in 2018. Since joining IHG, Regent has been on a journey to reimagine and become the epitome of modern luxury. Regent Taste Studio is one of the bold new hallmarks which come to life in select destinations, seeking to provide elevated gastronomic experiences that go beyond the excellence of the cuisine itself.

In April, Regent Phu Quoc was the first new-build Regent to open since acquisition and Regent Hong Kong is poised to open by year’s end.

Regent Hotels & Resorts has eight hotels open globally, with another eight in the pipeline.* IHG, one of the world’s leading hotel companies, has broadened its appeal by acquiring or launching six brands in the past five years, taking it to 17 hotel brands with over 6,000 open hotels in over 100 countries. Complementing the new IHG One Rewards, its reimagined loyalty programme, IHG released a sleek new mobile app that brings it all to life for guests. 

*Numbers as at Q2 2022.

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