Online sales are taking off around the world and global travel, where many companies often realize the largest margins is on the rise.

While US eCommerce sales, including travel bookings, will grow 14 percent over the next five years, European sales will grow at a 33 percent, and China is ready to explode.

Globalisation of electronic Travel Distribution to be debated by- Forrester's Henry Harteveldt, Intercontinental's Del Ross and United's Michael Hanke.

This panel will discuss case studies and real world examples to show how travel companies can take advantage of this trend and create growth internationally, and will answer questions like:

• What types of investments will companies need to make?
• How do you meander through the minefield of cultural sensitivities, language and dialect differences to provide value to large segments of untapped consumers?
• How do you protect and increase your brand's value while growing the bottom line?
• How do you create and determine an RIO that justifies your globalization strategy?

This free to attend seminar will be part of the Travel Distribution Summit taking place in Chicago October 3-4. To find out more about this seminar and register for free go to www.eyefortravel.com/tdsusa2005/expo_whysignup.shtml