
The German economical and financial weekly magazine ‘WirtschaftsWoche', published the list of the top 30 luxury brands in Germany, in it's 35 issue.
In the category ‘Hotel' Kempinski Hotels is the only hotel group mentioned and achieved rank 28, while Kempinski's flagship in Germany, the legendary Hotel Adlon Kempinski in Berlin is the only deluxe hotel in this category, ranked on place 18.
The list is led by favourite Maybach, followed by A. Lange & Söhne, Porsche, Glashütte and Bulthaup. Accumulated by brand research institute Brand Rating based in Munich, the German luxury brands have been evaluated in three different categories ‘Relative Added Value', ‘Absolute Price Level' and ‘Brand Appeal'.