JA Resorts & Hotels announced the early January 2020 opening of new 247-key property officially named ‘The Manor by JA’, located in Al Furjan, Dubai.

As part of JA Resorts & Hotels proactive growth trajectory, the new 4-star property will focus on the Corporate segment with competitive rates and contemporary design.

A new addition to the skyline of the Dubai-Abu Dhabi route, the Jebel Ali adjacent property is in a prime location for Expo 2020 visitors and corporate guests who wish to be close to the JAFZA business district, Al Maktoum airport and the hub of Dubai South. The new hotel is also minutes from Ibn Battuta Mall, a nearby metro station and Dubai Production City.

The sleek interiors epitomize contemporary design with industrial touches and practical features softened by modern shapes and cool blue and grey hues. Each bedroom is equipped with a slimline workstation, comfortable Queen size bed, practical seating area, futuristic coffee station and a sleek industrial bathroom. Room categories include 28 square metre layouts entitled Simplicity, Clarity and Priority - each one denoting a business and productivity term, to echo the hotels promise of ‘Just what you need, No more, no less’. There is also a 180 square metre suite on the first floor, an equipped gym and a rooftop pool. Owner Dr. Hanif Hassan Al Qassim named the property The Manor by JA as a nod to its notable façade architectural structure, nostalgic of a classic country house.

Food and beverage outlets are yet to be announced, but the management have indicated these outlets will be geared towards popular and elevated convenience dining. Murad Ahmed, an Emirati national, has been named as the new General Manager. Previously holding the position of Cluster Executive Assistant Manager for two properties along Jumeirah Beach Residence – JA Oasis Beach Tower and JA Ocean View Hotel, trilingual Ahmed has 15 years’ experience in hospitality with JA Resorts & Hotels.

Earlier in the year, JA Resorts & Hotels revealed plans to expand the portfolio of 8 distinct properties across the UAE and Indian Ocean, with the addition of two luxury lodges in Africa and a new brand, ‘Big Bed by JA’ with up to 30 hotels envisioned in China. In a current stage of transformation, the homegrown company is focused on employing brand legacy and experience in the market to take the company to new heights; improving the existing product and proactively look for opportunities to expand. Of the new manangement agreement, Anthony Ross, CEO said;

‘There are many advantages to working with a smaller hospitality company, including the unique set of values and structure we present to owners. One of the major advantages is the speed at which smaller operators can make decisions, react and get things done. While the big players are hindered by complex hierarchies, prolonged processes and lack of direct contact with owners, JA Resorts & Hotels is the opposite; agile and responsive, and thoroughly connected to owners.’

Owner Dr. Hanif Hassan Al Qassim echoed these sentiments, saying ‘JA Resorts & Hotels are the right fit to manage this property. A homegrown brand with a 40-year heritage in the UAE, they have the proven management knowledge and experience, particularly in Dubai South. I am excited to see this project come to fruition and work with the JA team.’