Versatile hotel brand launched with the opening of All Seasons Legian at one of Bali's, most popular leisure destinations.

All Seasons Legian, formerly known as the Bali Dwira Hotel, enjoys a prime location between the popular Kuta and Seminyak shopping and entertainment areas and is only a short stroll from the ocean. The hotel is in the final stages of a US$2 million renovation that includes new rooms and an upgrade of the pool.

The resort offers 109 modern rooms decorated with Balinese influences ranging between 21sqm to 23sqm in size including balcony. All first floor rooms have bathtubs to cater to the hotel's Japanese guests, and open onto the newly renovated swimming pool with enlarged deck area and surrounding tropical gardens.

Once All Seasons Legian opens, Accor will offer the largest choice of locations and hotel styles in Bali, including four other hotels in Kuta, Seminyak, Sanur and Lombok.

Accor Director of Operations - Indonesia, Gerard Guillouet, said that the legian resort hotel was the ideal way of introducing the All Seasons brand to Indonesia and Asia.

''All Seasons has a strong reputation as a popular, well-priced leisure brand in Australia and New Zealand, with hotels in such well-known resort areas as the Gold Coast and Cairns,'' said Mr Guillouet.

''These two countries are also one two of the most important source markets for Bali's Legian and Kuta beach areas, so it is an ideal brand to use for the hotel's re-launch.

''Accor believes the market conditions are right to introduce All Seasons to Asia, and we are very proud that Indonesia has been selected as the launch country for the brand. In the future we hope that All Seasons will expand to other leisure destinations and to hotels that require strong branding.''

According to Mr Guillouet, All Seasons Legian will be positioned as ‘value resort accommodation' with rates starting from US$30 a night, an excellent rate for a recently renovated hotel under international management in such a prime location close to the beach.