From tech-generated recommendations, to ‘second city’ exploration – booking unveils what will be big in travel in the year ahead.
As we enter not just a new year but a new decade, our travel needs, behaviors and wants continue to evolve. The world today, like the explorers themselves, does not sit still.
With a mission to make it easier for everyone to experience the world, Booking.com predicts that 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit.
The rise of the ‘second city’ traveler
Second-city travel, meaning the exploration of lesser known destinations in a bid to reduce over-tourism and protect the environment, will take a leap forward in the year ahead, with
- 54% of global travelers wanting to play a part in reducing over-tourism (56% of 18-25 year olds).
- 51% stating they would swap their original destination for a lesser known but similar alternative if they knew it’d leave less of an impact. To find out more about regional differences
- 60% of global travelers keen to have access to a service (app/website) that recommends destinations where an increase in tourism would have a positive impact on the local community.
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