Restaurants see surge of group business leads from Eventective, the Web-based solution for anyone planning an event, is a hit with restaurants. Eventective is the search engine for meeting and event spaces throughout the United States, with more than 16,000 properties listed.
Simon de Swaan, manager of Aujourd'hui, one of two restaurants in Massachusetts to win the AAA Five Diamond Award, was impressed that his featured listing on Eventective received more than 50 Web visits in the first four hours. "Aujourd'hui is on Eventective because it is easy to use for both the restaurant and the event planner. I also like the fact that there are many search links on the Web that lead planners to Eventective."
Group business is an increasingly important factor in a restaurant's bottom line. Eventective generates leads in a cost-effective way, making it a unique marketing tool.
Carol Roy, dining room manager at Jameson Tavern in Freeport, Maine, used to receive one to two inquiries per week for event space. "Now," says Roy, "since Jameson Tavern became a featured property on Eventective.com, I am getting three to five solid leads every day."
Seventy-two percent of meeting planners search online for meeting space. Eventective allows users to search for the right space by criteria such as function room size, capacity and keyword, in order to find out which facilities that fit their needs are available on their dates. For facilities with meeting space, Eventective is the best way to reach a wide range of potential customers, from professional meeting planners to a couple looking for a wedding location.
Any location that can be used for a meeting, party, wedding or other get- together can post extensive descriptions with pictures. Eventective makes it easy for event spaces to place links to their Eventective page on other sites. And properties can use the Eventective calendar function to track events, manage their space and display availability to event planners.
The San Diego Marriott Gaslamp Quarter and its "Soleil @ k" restaurant opened recently. Scott Kammeyer, manager of e-commerce sales for parent company Stanford Hotels, found his Eventective featured listings to be an excellent way to get the word out. "We like the fact that we are able to upload so much information about our properties." Kammeyer adds, "We are definitely getting meeting leads from Eventective."
Eventective is now quickly adding properties across the United States, making the Eventective search experience for the meeting planner the most thorough and accurate of any source on the Web. For event space, there simply is no other marketing tool with the power of Eventective.
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