China’s economy is slowing and there are ongoing tradewars and trade barriers, yet, the number of Chinese traveling abroad increases 12% in 2018 compared to the previous year, representing 17 million more trips.
Why does the outbound travel from China surge in contradiction to the context?
The COTRI Market Report Spring 2019 Edition provides a thorough analysis on this matter, in addition to the analysis on the outbound Chinese tourism going to Africa, the effectiveness of social media, and other current trends and future prospects of Chinese outbound tourism market.
The COTRI Market Report is bi-annual online publication by the China Outbound Tourism Research Institution. It has been providing the newest market developments information as well as detailed analysis on the state of the Chinese outbound tourism market since 2015.
The objective of the institution is to prepare companies and organisations to make informed decisions for their engagement with Chinese travellers, as well as fostering the growth of Chinese outbound tourism.
The eight edition, COTRI Market Report Spring 2019, features several significant analysis on the Chinese outbound tourism, with key points on:
- Chinese outbound travel in 2018
- Chinese new generation’s travel behavior – from the use of information source, booking behaviour, to preferred activities and destinations
- Medical Tourism
- Chinese tourism going to Africa
- The effectiveness of social media, WeChat in particular
COTRI Market Report provides selected best practice examples and several special topics in each issue, and this edition is no difference.
Click here to learn more about the report
