Oakwood unveiled The Oakwood Showroom, located at Harbourfront Tower One in Singapore, a milestone representation of Oakwood’s vision of the next generation of serviced apartments.

The showroom is a collaboration with key partners including ASSA ABLOY, Bang & Olufsen, Electrolux, Equal Strategy, Honeywell, LaBottega, LIXIL (GROHE, INAX), Luzerne, Nespresso, Samsung, and Serta.

Designed by Warren Foster Brown of FBEYE International, The Oakwood Showroom is more than just another model room, it is a material visualisation of how discrete modern living can intuitively intertwine with functional comfort.

In an elegant and timeless design from the living room, bedroom, kitchenette to bathroom, The Oakwood Showroom features thoughtful touches that set off some of the industy’s leading-edge equipment for serviced apartments.

“We seek to create a living space that a discerning traveller looks for, whether for work or leisure with the family. It will be a place that has everything the traveller needs to be comfortable and well taken care of, as well as to empower him or her to experience all that a destination has to offer,” said Dean Schreiber, managing director, Asia Pacific, Oakwood. 

With a strategic ambition to grow the portfolio, The Oakwood Showroom will also be a test bed for new building materials and technology, allowing for continuous pursuit of quality product enhancement as the brand increases its footprint.