Dubai 's increasing popularity as a MICE (Meetings, Incentive, Conventions and Exhibition) destination has been attracting overwhelming response from more and more international organizations, thereby creating a growing demand for promotional and marketing literature.

In order to meet this need, the Dubai Convention Bureau (DCB) at the Dubai Department of Tourism & Commerce Marketing (DTCM) has launched the second edition of its flagship promotional publication -The Definitive Meeting & Event Planner's Guide - at the ongoing Worldwide Exhibition for Incentive Travel, Meetings and Events (IMEX-2005) in Frankfurt where the department is heading the biggest-ever delegation.

The DTCM Director General, Mr. Khalid A bin Sulayem, said: "The highly-popular guide which has an initial print run of 10,000 copies is targeted at the MICE markets. It will be distributed to the international meetings and convention industry decision-makers through the DCB-DTCM's network of 14 worldwide representation offices and at international exhibitions, travel-trade presentations, road shows and other related events."

The DCB Director, Mr. Awadh Al Seghayer, said the guide contains separate sections on Dubai as a business city, briefs on venues & accommodation, pre & post event activities and a directory of professional services in Dubai among other.

The guide is the principal reference source for international associations and other meetings and convention industry professionals seeking business contacts in the emirate and information about different facets of life in Dubai .

The publication has the support of eight organizations including,    Congress Solutions Dubai, Gulf Dunes, Jumeirah International, Jebel Ali International Hotels, Prime Limousine, BestCities.net.