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Singapore Airlines and Tourism Australia sign AUD11 Million marketing deal
Thursday, 11th October 2018
Source : HVS

The strategic cooperation will fund tourism campaigns and promotional activities in eight of Australia’s key inbound markets such as China, Germany, India, Indonesia, Japan, Malaysia, Singapore and the UK.

According to Tourism Australia’s managing director, John O’Sullivan, these markets represented four million international visitors and a collective spending of AUD22 billion in 2017.

SIA currently operates more than 130 flights per week to Australia, serving Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney, representing 8% of all Australia’s international arrivals.

The Singapore Airlines group, including its subsidiaries SilkAir and Scoot, has approximately 170 weekly flights to Australia.

www.hvs.com 

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