The strategic cooperation will fund tourism campaigns and promotional activities in eight of Australias key inbound markets such as China, Germany, India, Indonesia, Japan, Malaysia, Singapore and the UK.
According to Tourism Australias managing director, John OSullivan, these markets represented four million international visitors and a collective spending of AUD22 billion in 2017.
SIA currently operates more than 130 flights per week to Australia, serving Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney, representing 8% of all Australias international arrivals.
The Singapore Airlines group, including its subsidiaries SilkAir and Scoot, has approximately 170 weekly flights to Australia.
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