New software significantly boosts website conversions using machine learning to enable user-driven personalisation.

Hotel technology company The Hotels Network has announced the launch of its pioneering new product - Oraculo. Complementing the company’s existing suite of tools, Oraculo is the first ever hotel product with predictive capabilities, that marries together revenue management and personalisation to increase direct bookings on hotel websites.

The company’s data scientists built the algorithm using machine learning techniques, analyzing behavioral patterns based on the data of millions of travellers globally. By predicting visitor behaviour, the product segments users in real-time and identifies the ideal offer for each one, allowing the hotel’s website to be automatically customized for each individual user.

“Just as every booker is different, every non-booker is too,” commented The Hotels Network Founder and CEO Juanjo Rodriguez.

“Oraculo is able to differentiate between low-intent and high-intent users, so the optimal message and rate can be shown to each visitor, just at the point where they are deciding on their reservation. This results in a hugely positive impact on revenue, with a potential conversion uplift of up to 65% in the low-intent segment who otherwise may not have spent at all.”

Integrated multivariate testing is key to the success of the product. The Hotels Network platform allows hotels to test any type of message, offer or content, automatically detecting those that work best.

Hotels using The Hotels Network existing suite of tools will be offered a free 30-day trial of Oraculo to experience the significant benefits for themselves.