WEGOGO – a business platform on WeChat that enables global tours and activities operators and travel hosts to connect with Chinese consumers –announced its aspirations to be the world’s 'first travel blockchain for aspirational travel in Asia'.

To do this, WEGOGO has expressed its intentions to raise US$88M through an ICO, selling 3.4 billion WeGold tokens at a value of 0.00006866 ETH each (approx. US$0.037 per token).

The founding team behind WEGOGO

WEGOGO wants to use blockchain to execute its peer-to-peer “PathFinder model”, building a rewards system for all that take part in the WEGOGO ecosystem that uses its own cryptocurrency.

It goes towards the company vision of creating a “fair share travel ecosystem” that benefits all figures that make a travel experience – the storytellers, service providers and the travellers themselves.

Since its launch in 2014, WEGOGO has generated an inventory of 400 experiences on its WeChat app, with 5,000 bookings from a predominantly Chinese customer base. The decision to launch a blockchain ICO is a key part of WEGOGO’s strategy to “really scale”.

“In the years to come, you will see proprietary tokens for specific companies. We’re creating a token that a lot of small travel tours and activities providers can offer,” said Wong Toon King (chairman, WEGOGO).

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