At the start of 2004 Mövenpick Hotels & Resorts (MH&R) launched its Relaxed image campaign to highlight its new, contemporary brand communication, and now the Hotel Group has received the Silver Adrian Award, which is awarded each year by the Hospitality Sales and Marketing Association International (HSMAI).

The Awards were presented at a banquet in New York attended by 800 guests.

The brand communication of Mövenpick Hotels & Resorts was radically revised as part of the re-branding: new colours, a new design combined with the new logo, and the Relaxed image campaign now underscore MH&R's high standard of Swiss hospitality and reflect the quality of its four-star and five-star hotels.

The joy at the headquarters of the hotel chain domiciled in Switzerland was all the greater. "The Adrian Award is a terrific reward for our campaign, and it shows we're also in tune with the trend in the international market.

The feedback from our guests so far has been entirely positive, and the emotive component of the Relaxed images very favourably received," says Steven Nikolov, Senior Vice President Sales & Marketing for Mövenpick Hotels & Resorts.