Logically speaking, the more people that visit your website, the more chances you have to make a sale â€" not necessarily, Best Western’s Alexander Birk insisted at the Berlin ITB Convention.
“We have been trying for years to convince our executives to invest in driving up traffic numbers,” Birk said. “So now that we are suggesting a strategy that will decrease the overall visitors, it’s a bit of a shock.”
The method behind the madness is to reach the right audience, therefore generating a higher conversion rate.
Read the full article here only at 4Hoteliers.com ITB Berlin exclusive coverage.
