Letter from 30,000 feet: I am sitting at 30,000-something feet as I write this, cocooned in my flat bed on a Singapore Airlines A380 to Zurich, I feel like I am in a space capsule I can now charge all my devices and yes, there's now also On Air wifi.

There goes that last bastion of peace. I check it out but think twice before clicking the "pay" button. It's an overnight flight do I really need to check who's sent me cute messages at this time of the night?
I resist but I notice the passenger next to me going for it. I recognize him he's someone on the speaker circuit, talks about customer service excellence, and I take a peek at what he's working on. I have radar vision, accustomed to seeing in inflight light.
It's a presentation and I see him cutting and pasting. Good job, if you can get it professional speaker. Get to fly business class and get to cut and paste, and can afford inflight wifi.
I wonder what he thinks about SIA's customer service but from the way the girls are fawning over him, addressing him by name, I am sure he has no complaints.
I can't help but compare this A380 business class seat with the Emirates' version which I had the chance to try just last week. What I like about the latter is the seat, which also folds out into a flat bed, has a (very) mini-bar on the right so you have your own supply of water and soft drinks, no need to keep asking the crew.

"No alcohol?" asked a fellow road warrior when I told her about the mini-bar. "What's the point?" I am not that fastidious, I guess.
Besides the small touches, there really isn't much difference between the two airlines both have great selection of entertainment, not much difference in the food and drink experience although Emirates seems to have a bigger Bistro Bar at the back of the aircraft.
I also noticed the subtle mood lighting on the Emirates aircraft.
Service-wise, I know SIA and so it's consistent very predictable. Emirates, I like it that when you first get on, they say they have crew that can speak 20-something languages that's another little touch that's different and reflects the global mix that makes up Dubai.
The cabin staff are alright there was nothing about the service element that stood out on this flight, neither was there one that was negative.
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