The Chinese market is always good for creating optimism and smiling faces among the travel industry: Over 250 million people from China, that is one fourth of the entire adult population, do travel, that is twice as many people as in the United States.

An immense market, but it has its own idiosyncrasies which from outside are often not understood correctly.

At ITB Berlin 2014 the PhoCusWright market research institute presented a study, which should contribute to a better understanding of the tourism sector in China and therefore should serve as a basic handout for every tourism manager who wants to take part in the business.

Starting the event Douglas Quinby, Vice President Research of PhoCus Whright literally threw away another misunderstanding about China which is widely spread: "Asia - Pacific is not an emerging market anymore. It is emerged." He cemented this thesis with different statistics.

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