Dutch consultancy Alliance experts opened a branch in Hong Kong, from where they will cover the Greater China market.

Headquartered in the Netherlands, Alliance experts expanded to Singapore in 2012 and recently added their newest Hong Kong branch to provide their expert partnership advisory to clients along the main Asia-Europe axis.

Alliance experts advises companies on structuring alliances and strategic collaborations. Their vision is that businesses benefit from successful collaborations with new partners, compared to other growth strategies like acquisitions or autonomous growth.

Oscar Salet (right), partner for Alliance experts in Hong Kong explains:

"Alliances are an effective means to quickly acquire knowledge and competences in a flexible and exclusive manner. This can provide companies their competitive edge in the increasingly fast pace of nowadays competitive business environment. Alliance experts applies practical and structured methods to empower companies in starting and managing collaborations. We can take our clients through all stages of the alliance life-cycle, from the strategic preparations, through partner search to structuring and executing the collaboration".

Their key focus is on capitalising on the opportunities for both parties of the partnership instead of mitigating the perceived threats.

Alliance experts deploys its own developed benchmarking and analysis tools to advise its clients. For them, key values are: integrity, creativity, client appeal, unique approach, results-driven.

They regularly publish and organise lectures and workshops on the topic and now occupy a leading position as partnership consultants in Europe and Asia.

Find more information HERE