"If incentive travel is to remain potent through the next ten years the industry must blend new products and new propositions with sound incentive sales skills," according to John Hudson, Millbank Marketing, one of Australia's most successful incentive practitioners, and a speaker at AIME 2004.

Mr Hudson, and Sue Jackson, Solterbeck Jackson Marketing, will be presenting their views in a two part incentive seminar as part of the AIME Professional Development Seminar Programme in Melbourne, Australia, on 17 February 2004.

The Seminar is to be run by the Australian-based group previously known as the Incentive Marketing Association, that recently moved its membership to the Australian Marketing Institute.

"The move to the Australian Marketing Institute presents the incentive industry with many new opportunities. As full members of the Institute hoteliers, DMCs, airlines, tourist offices, travel fulfillment companies, merchandise suppliers, attraction operators and incentive practitioners now have immediate access and unparalleled networking opportunities with the decision makers in most of Australia's leading companies," Mr Hudson said.

The Australian Marketing Institute – IMA Seminar at AIME 2004 commences at 8.30am on Tuesday 17 February at the Melbourne Exhibition Centre, Australia.

Part 1
Profiting from change in the incentive travel market
Incentive travel buyers increasingly seek new and different rewards and techniques to extract maximum performance from top performers with changing tastes, who by now feel they have been everywhere, done everything. This seminar pinpoints needs and answers, drawing on the extensive experience of two of Australia's most experienced and successful incentive practitioners.

Part 2
Close association revolutionises Australian incentive market opportunities.

The moving of the Incentive Marketing Association membership into the Australian Marketing Institute presents the Australian and international incentive industry with extraordinary new sales and development opportunities, including equal membership status with almost 5,000 of Australia's leading marketing decision makers. This seminar details those opportunities and profiles our new colleagues.