The flagship PARKROYAL is the first hotel to adopt this new e-brochure format, following the launch of the Group's refreshed Pan Pacific and PARKROYAL brands last year.

Pan Pacific Hotels Group has unveiled a new e-brochure to introduce the latest addition to its portfolio, the flagship PARKROYAL on Pickering hotel in Singapore, which is scheduled to be opened this November.

Designed in line with the refreshed PARKROYAL brand promise of being ‘Your Trusted Local Companion', the e-brochure features an interactive map which provides interesting information about the cultural gems, landmarks as well as dining and entertainment offerings within the hotel's vicinity.

Boasting a user-friendly navigational layout to toggle between sectional views, it showcases the property's stunning hotel-in-a-garden concept and sustainable energy-saving features that will make PARKROYAL on Pickering one of the city's greenest hotels.

Taking into account the prevalence of social media and its important role in communications today, the e-brochure incorporates the capability of sharing the entire document or specific content via email, Facebook or Twitter – all with just a click of a button. It can also be downloaded and printed as required, to facilitate hard-copy sharing.

"Since the Pan Pacific Hotels Group launched the refreshed Pan Pacific and PARKROYAL brands last year, we have been working hard to review and revitalise the various guest touch points across our properties to align them with our new brand identities – from rejuvenating our hotel facilities to provide guests with the defining Pan Pacific and PARKROYAL hospitality experience to enhancing the way we communicate our brands so as to better distinguish ourselves in the minds of customers and business partners," says Kevin Croley, Senior Vice President, Marketing.

"As we prepare to open the flagship PARKROYAL hotel in Singapore, it is befitting and timely for PARKROYAL on Pickering to be the first property to inaugurate this new e-brochure format, which not only serves to strengthen the PARKROYAL brand identity but also allows our audiences to easily experience and share about the unique characteristics of the hotel and its local flavours through this highly interactive and visually attractive online communications platform."

Moving forward, the Group plans to roll out this new e-brochure format to its other 30 developments across Asia, Oceania and North America, starting with Pan Pacific Singapore which recently underwent a four-month US$80 million transformation and the newly opened Pan Pacific Ningbo in China.