The new flagship unveils many of Sofitel's new luxury French concepts for the first time in South East Asia.

"With the opening of this hotel, we would like to diversify our offerings in this city with a rich French signature reflecting our tradition of elegance, savoir-faire and hospitality. This hotel perfectly represents our new positioning as a luxury hotel with a difference – individual and non-standardised.

It is the first flagship Sofitel Luxury Hotel in South East Asia whilst Sofitel Bangkok Silom will be rebranded to become Pullman Bangkok Hotel G.

At the same time, Sofitel So Bangkok has been launched as the first urban design hotel under the Sofitel So label, offering a different experience of discovering Bangkok" explains Robert Gaymer-Jones, CEO of Sofitel Worldwide.

The Epitome of French Elegance in Bangkok

Located in the central business district (CBD) and within easy reach of the city's best shopping and entertainment, Sofitel Bangkok Sukhumvit is the ideal base for visitors of the Thai capital. With 345 rooms including 37 suites and 75 executive rooms (Club Millésime), French elegance is the strongest feature of the hotel. The entire decor is inspired by the French Art de vivre, especially within the restaurants.

A key attraction of the hotel for visitors and locals alike is the skyline restaurant, L'Appart, which recreates the ambience of a renowned luxurious apartment in Paris owned by a wealthy French man as the venue of many famous and decadent parties. At L'Appart, friends and those who aspire to a lavish lifestyle are invited to indulge in evenings of delicious French inspired cuisine prepared by gifted chefs, Champagne, fine wines and cocktails, and mood-enhancing music to ensure every visit is truly magnifique.

L'Appart (right), is based on Haussmann-style apartments with beautiful bespoke areas including a library, a living room, a kitchen with an adjacent dining room, and lounge area with a bar. The warm and welcoming space delights guests with its interactive open kitchen concept, transforming Bangkok's hottest new venue as the evening progresses. Outside tables overlook a stunning backdrop of the city skyline.

There is also a strong French element in the Sofitel's restaurant, Voilà! The hotel's premier restaurant showcases a "cuisines on stage‟ concept that features French cuisine prepared from La Cornue stove and a Parisian-style Rôtisserie, Western, Asian, Middle Eastern and Thai delicacies, aromatic pizzas straight from the wood-fired oven, and an array of sumptuous desserts available all day.

Located in the lobby is Le Macaron, which is a charming patisserie and delicatessen with an inviting outdoor terrace that features a vast selection of pastries, desserts, and savory items from a team of in house chefs. A showcase for the finest gourmet items from around the world, from crispy meringues and hand-made chocolates to fruit brioches and delicatessen products are available.

Another feature of the hotel is the elegant Club Millésime lounge located on the 31st floor. With its state of the art business facilities, chic style, spectacular views, spacious lounge areas and the French flair for food and wine, the Club Millésime lounge offers a refined and welcoming space to work or hold meetings, enjoy breakfast, evening cocktails and a wide selection of French, vintage and new world wines tasting or simply relax and indulge.

The Sofitel Bangkok Sukhumvit also has some of the largest meetings and function facilities in Bangkok for meetings and other events.

In addition, leisure facilities include an outdoor swimming pool with pool bar, fitness centre, beauty salon and Le Spa with L'Occitane, the first luxury spa in Thailand to offer elegant L'Occitane products from the South of France, featuring the most soothing treatments including traditional Thai massage, aromatherapy, pedicure and manicure.