European women think about going away on holiday as much as they think about sex.
1The representative survey of over 7,200 respondents across the UK, Spain, Italy, France, Ireland and Germany found that in a typical day, women think about holidays on average 1.38 times – almost the exact number of times they think about the act of love (1.36 times per day).
Perhaps surprisingly women in the warmer, sultry climes of Spain and Italy admitted to thinking about holidays more than sex in an average day while British and Irish women proved themselves to be the most lustful.
By contrast, men tend to spend a lot more head space thinking about sex. On average, European men think about desires of the flesh 4.3 times a day while the desire to get away registers less on their radar: for every one moment of holiday-dreaming, they have three lustful thoughts.
Mark Maddock, Managing Director of lastminute.com UK and Ireland says "We had rather a lot of fun with this survey. Anecdotally, we know people like to spend time thinking about getting away on a great holiday or city break but we wondered how this stacked up against carnal thoughts. Our findings revealed that, for women, holidays and sex are neck and neck. As for men, the old cliché still stands: some things never change! But whatever you like to think of: there's research that shows that little day dream always is a great way of relaxation."
Of the countries surveyed, the country that claimed to think about holidays the most is Spain with Spanish men and women thinking about a getaway on average 1.72 times a day.
Perhaps surprisingly because of its run of dismal weather recently, the UK came bottom of the list with Brits thinking about a holiday on average just once a day – but come in second when thinking about the hot stuff they can do at home (3.60).
Overall, the Irish proved to be the most red-blooded, thinking about sex on average 3.68 times a day. Conversely, the so-called amorous French and Latin lovers in Italy admit to spending the least time thinking about sex averaging just 2.19 times a day.
About the survey 1 - Total sample size was 7,206 (2103 adults in the UK, 1007 in Ireland, 1066 in Germany, 1010 in France, 1010 in Italy and 1010 in Spain). The survey was carried out by YouGov on behalf of lastminute.com between 13th – 16th April 2012. About lastminute.com
lastminute.com is the UK's largest online hotel, travel and leisure specialist, with over 1.65 million visitors per week. It provides customers with great last minute deals offering five star luxury at three star prices. Promising to make the unattainable attainable for everyone, lastminute.com offers a variety of experiences from amazing weekends away, a relaxing holiday or adventurous city break, fantastic spa getaways to top restaurant reservations, great theatre deals and afternoon tea – there really is something for everyone.Visit http://pr.lastminute.com 
