ITB 2018 Special Reporting
Predictability of business travel opens the door for new possibilities in tech.
Tuesday, 14th March 2017
Source : Angela Waters - Exclusive & Live from ITB 2017

As the technology we use becomes smaller and screens become obsolete, new technology is emerging that allows business travelers to directly interact with the intelligence of their device and their direct environment.

"We're going to see more disruption and advancements of technology," said Jaun Esteves, director of global products at Egencia, at Berlin's ITB conference. "People aren't slowing down, technology isn't slowing down. Neither should we in travel."

As technology has progressed, so too has the tenor of business travel. Although business travel is often routinized, its predictability opens the door for tech companies to individualize the experience.

"After all, business travelers are humans, too," said Esteves.

Wearables and language processing are already leading the way on this front. Smart watches are ideal for paperless itineraries and quick hit communiques. 

Meanwhile, language processing devices like Amazon's Alexa have allowed for mainstream consumers and business travelers alike to quickly and easily interact with their technology according to their travel needs. 

Esteves predicts that as the technology market continues to streamline, business travelers will even have access to chat bots, machine learning and smart data, all of which can aid in seamlessly managing digital disruption and keeping creativity relevant.

Artificial intelligence could even become commonplace for business travelers within the next three years, says Esteves.

"You should have choices. At the end of the day, choices already exist for leisure travelers," he said. "Why should business travel be any different?"

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