At ITB Berlin 2013, not only TOs unveil their strategies, but they also come to find growth and niche markets, seek information on exploring new markets and ideas for innovative sales stratagems.
One good example lies in travel technologies, as underlined by Messe Berlin COO, Dr Christian Göke at the opening press conference: "ITB Berlin features the largest range of travel technology products anywhere in the world".
This movement of giving information at the same time as collecting information and fostering thought leadership is perfectly highlighted in our interview with Chrisitan Clemens, TUI's CEO – Germany - member of the group management board of TUI Travel, whose policies can be outlined in three points – customised products and services for unique holiday experiences, greater customer loyalties by using modern technologies and outstanding value for money.
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