4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Only 3 stars for business travellers.
Friday, 13th March 2009
Source : Roland Wildberg at ITB, exclusive for 4Hoteliers
Business trips are declining dramatically and even though tour operators might think they are in trouble, in comparison to the business travel sector, they really cannot complain.

American Express, as one of the biggest players in the business travel sector, has already reacted sharply and instigated shorter working hours in their German offices.

Additionally, they announced the closing of their Business Travel Centre in Frankfurt. Bearing in mind that Frankfurt is the financial capital of Germany and possibly Western Europe, and that the close Rhein-Main-Airport is one of the busiest hubs in Europe, the seriousness of the situation becomes evident. 

By way of confirmation, the booking and reservation technology provider Amadeus has just published a study, produced for them by the British Market Research Institute's  Economist Intelligence Unit, saying that managers this year will undertake fewer, shorter and cheaper working trips.

More than one quarter (28%) of the interviewed businessmen expect that four and five star hotels in the near future will be outside of their budget, effectively closing this sector off to them.  Indeed, many business class Hoteliers are already begining to feel this.

The French hotel group Accor acknowledged the trend: "At the higher price segment, the market is a little complicated", German Accor President, Marc Hildebrand, said.

According to Hildebrand, business travellers, meetings and conventions have dropped across their operations. However, Accor is seeing increased interest in its cheaper brands like Mercure and Ibis among business travelers who want to save money.

No frills-hotels like Etap are gaining from a higher demand by not just tourists but also business travelers, who evaluate the low price as an added bonus during short trips into European Metropolises.

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

© Copyright 4Hoteliers 2001-2025 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy