4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
The Mobile Revolution Is Here: Are You Ready?
By Heather Linton & Robert J. Kwortnik
Wednesday, 18th May 2016
 

With the rise of smartphones and tablets, travelers now have remarkable connectivity that allows them to make travel arrangements and share information before, during, and after their trips.

A 2014 survey by the Pew Research Center found that 58 percent of adults in the United States owned a smartphone.

With that rapid expansion of mobile devices, one concern is that the hospitality industry might not be ready for the level of mobile accessibility and functionality that customers expect.

In that regard, an analysis by the Boston Consulting Group (BCG) found that although most travel companies recognize that mobile is increasing in importance, they do not yet understand its full reach and impact.

Compared to PCs, mobile use patterns, behaviors, and expectations are different, and each phase of the travel cycle requires a distinctive approach for mobile.

Read the full report here.

Heather Linton, Cornell University
Robert J. Kwortnik Ph.D., Cornell University

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy