4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
From Adelaide to the Road: The Asian Travel Story Continued.
By Yeoh Siew Hoon
Friday, 14th June 2013
 
And so begins our road trip for the WIT Hospitality Workshop, powered by INFOR EasyRMS; in the next five days, we will be covering Manila, Ho Chi Minh City and Kuala Lumpur and Siem Reap.

4Hoteliers Image LibrarySee, an itinerary like this would not have been possible up to three or even two years ago but low cost airlines have completely changed the game, opening up new points and new connections.

All we had to do to plan this roadshow was go on a site like Skyscanner and work out the best possible flight connections.

Today, we are on a Jetstar flight to Manila (pictured here with Brand Karma's Mario Jobbe and WIT's Gerry Pang). Tomorrow night, we will fly Cebu Pacific to Ho Chi Minh City.

On Wednesday, we will jet off to Kuala Lumpur on AirAsia, the airline that will also take us to Siem Reap Friday morning. And we will return to Singapore on Jetstar via Phnom Penh.

Cool, right?

4Hoteliers Image LibraryThis was one of the points I shared at the Australian Tourism Export Council (ATEC) 2013 Symposium held in Adelaide last week when I spoke about the Asian travel story and how it's changed.

Low cost airlines have changed the way millions of South-east Asians travel and in the next few years, the same thing will happen in North Asia, across Japan, Korea, Taiwan and China. These carriers have taught us in Asia to fly, buy and travel differently. DIY, Low price, instant purchase, impulse buys, new itineraries …

Low cost airlines now form 24% of all air seats in Asia, according to the Centre for Aviation (CAPA) – soon it will be 50% – and this will cause a major shift in how we in Asia buy travel and where we fly to, and, most importantly, how we perceive destinations – ie where we go on holiday may not be dictated so much by distance, as by price, value and experience.

At the Adelaide conference, I learnt that visitors from Singapore to Sydney are up 19%, largely driven by Scoot, the Singapore Airlines' low cost subsidiary. The growth is coming not from Singaporeans but from new travellers such as Filipino service workers working in Singapore … folks who have not been able to afford a holiday in Australia before.

Low cost airlines have upped the stakes for every destination competing for the Asian dollar. Everyone, including Australia, has to get more creative about putting together competitive packages that get people to say, hey I'll travel there for the weekend or a short break.

Read full story HERE

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy