4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
From Selling Rooms to Cooking Fun and it All Started with a Bike Ride.
By Yeoh Siew Hoon
Monday, 20th May 2013
 
Inspired by Ewan McGregor and Charlie Boorman's "Long Way Round", former Singapore hotelier Daniel Tan got on a motorcycle and did a three-month ride across Asia.

4Hoteliers Image LibraryHe had just completed his MBA while working with Pan Pacific Hotels Group and decided to quit his marketing job to take on this motorcycle adventure.

After he returned, Tan decided to quit the hotel business and today, he runs Food Playground, which promises "hands-on cooking fun".

"The more you study, the more you analyse, the more you rationalize. I wanted to do something different. The trip cleared my mind. If I hadn't done the trip, I wouldn't have taken this step," said Tan.

4Hoteliers Image LibraryTan opened Food Playground last September. During his motorcycle trip, he had attended a couple of cooking classes.

"They were all run by chefs, the atmosphere was tense, and sometimes it kills the joy of learning. Amateurs cannot chop garlic as quickly and we pay not to get scolded, right?

"Singapore also doesn't have a cooking culture – it's so cheap to eat outside. And now we get young couples coming to learn to cook with us."

Food Playground, housed in a shophouse in Craig Road, offers cooking classes taught not by professional chefs but stay-home mums and retirees with a passion for cooking and preserving Singapore and Asian food culture.

Read the full story HERE
Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy