Mobile was another big theme at No Vacancy Australia; no surprise there but some of the findings and predictions were.
For example, Greg Muller from Global Reviews predicted that mobile travel browsers will grow to 40% within two years. Others believe mobile will be the dominant platform by 2015.
Melanie Ingrey, Research Director at Nielsen, told the audience that laptops are now more prevalent than desktops among Australian consumers, while 50% of households had at least one tablet.
This surge has been reflected in bookings with 30% of "online consumers" buying travel via a tablet and 30% through a smartphone.
She said Android is now the dominant mobile platform, surpassing Apple's iOS.
However, Apple consumers consume more. For now. This finding tallies with observations from travel retailers at events such as Travel Appy.
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