ITB 2023 Special Reporting
Are You Tired of Social Media?
By Carl Griffith (Founder, Cloud View)
Monday, 21st May 2012
The term ‘social media fatigue' is not uncommon – something that's been bandied about for a while; in fact, I remember our own Siew Hoon using it when talking to the panel in her moderation session following Singapore's Social Media week keynote last year.

4Hoteliers Image LibraryI mention it because I'm increasingly seeing evidence (in my own sphere of interaction) that there is something creeping into a world that I, like so many, have been championing so strongly for several years now.

My ‘evidence' is largely comprised of friends and professional contacts that tell me that they have stopped using Facebook or ‘can't be bothered anymore' with Foursquare.  (Those of you who have had this misfortune to be subject to my incessant Foursquare check-ins in the past will know that I too have become bored with Foursquare).

Talking of Foursquare, I remember writing something maybe 18 months ago where I posed the question, "what's next for Foursquare?" I was referring to the fact that the product hadn't evolved – that it hadn't grown from something technically literate and making the biggest nods towards the trends of the day into something that was a compelling user experience.

For me this feels part of the problem at least.  I, like so many others, have talked about creating dialogue, the prosumer, humility from brands etc etc for years now – indeed, some people are still waking up to that ‘brave new world'. 

But for those of us who have now been on Facebook for 6 years and Twitter for the same, our increasing cynicism and boredom at these, in may ways, ‘static' products is showing.

Full story:


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