4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Travel 2020: The Distribution Dilemma.
By Steve Pearson ~ Travel and transportation Lead, IBM Institute for Business Value
Monday, 16th April 2012
 
The travel industry has worked for decades to put the customer first; unfortunately, the end result has often been unrealistic and unconnected traveler interaction and booking processes that frequently require customers to self-assemble itineraries from multiple sources.

4Hoteliers Image Library

A customer interaction on an airline website, for example, often must be followed by similar attempts to engage with hotel, car rental or related sites.

To solve this problem, consolidated websites were created to provide customers with a single source to book multiple travel modes. But the resulting increase in customer convenience was counterbalanced by a loss of customer intimacy and personalized merchandising opportunities.

As a result, travelers, frequently presented with conflicting incentives, dissimilar methods of interaction and competing business models, were largely left to fend for themselves in a confusing, time consuming and often undifferentiated travel distribution landscape.

New technologies and business models now offer the potential for online differentiation and the provision of value-added services and features for which travelers will pay a premium.

To capitalize on these developments, enhance the consumer travel experience and create opportunities for improved financial performance, members of the travel community must learn to collaborate – and even consider teaming with rivals – to generate a single view of the customer.

Executive Summary:

http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03458usen/GBE03458USEN.PDF
Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy