Aimbridge Hospitality announced the launch of a dedicated All-Inclusive division designed to help owners and brands tap into the rising demand for experience-led All-Inclusive hotels and resorts.

With a global portfolio and an established presence across Mexico, the Caribbean and Latin America, Aimbridge is well positioned to support the evolving needs of All-Inclusive resorts.

The new division, to be based in Miami, unites core disciplines – including operations, commercial strategy and guest experience – within a unified structure and backed by established brand relationships and deep regional expertise. 

“We’re entering the All-Inclusive space with purpose and precision,” said Craig S. Smith, Chief Executive Officer of Aimbridge Hospitality, a third-party hotel management company.

“Throughout my career, I’ve seen firsthand how impactful this model can be in driving performance and guest satisfaction. Our focused approach is designed to deliver results by combining best-in-class specialized teams with the strength of Aimbridge’s operational foundation – bringing scalable success and tailored solutions to this high-growth segment.”

A former Group President and Managing Director of the International Division at Marriott, Smith brings extensive expertise in the All-Inclusive segment, particularly across Latin America and the Caribbean. His experience in expanding Marriott’s presence in these markets makes him uniquely qualified to guide Aimbridge’s entrance into this space.

The All-Inclusive model is one of the fastest-growing categories in leisure travel, with 88% of global inventory concentrated in Latin America and the Caribbean. According to STR data, All-Inclusive hotels are growing four times faster than other leisure segments, fueled by demand for curated experiences, elevated service and luxury offerings.

“This investment reflects our confidence in the long-term potential of All-Inclusive hospitality and our commitment to helping owners capitalize on that opportunity,” said Eric Jacobs, Chief Global Growth Officer of Aimbridge Hospitality. “As demand accelerates and guest expectations rise, we’re ready to deliver the expertise and discipline this category requires.”

With qualified opportunities already in the pipeline, Aimbridge expects to finalize its first All-Inclusive agreements in the coming months and begin operations under the new division by year-end.

Once known primarily for value-driven vacations, the All-Inclusive segment has evolved to attract discerning travelers through personalization, immersive experiences, and elevated service standards. This transformation presents new opportunities for hotel owners as well as a growing need for specialized third-party management.