Morbidly Curious Tourism.
By Vijay Dandapani
Tuesday, 31st January 2012
The Wall Street Journal reports that 'after being scared off by the Fukushima Daiichi nuclear accident, Chinese tourists are visiting Japan in record numbers again, generating much-needed business and optimism for the nation's struggling retail and tourism sectors.' (And in a nod to the economic might of the world's most populous country the article goes on to note that Chinese customers on average spend 7 times as much as a Western tourist in Japan.)

While Chinese tourists visiting Japan don't quite fall into the latest niche labeled as "Disaster Tourism" the seemingly morbidly curious do constitute a relatively meaningful subset of the tourism economy.

Disaster tourism has a fairly long post-war history starting with visits to the concentration camps of Germany to droves of camera-toting visitors to what was till recently known as "Ground-Zero" the site of the bombed out Twin Towers of the World Trade Center.

The sinking of the Costa Concordia and resulting death of over 17 passengers has not deterred operators from organizing trips to see the coastline and the oversized whale like hulk of the doomed ship.

Ireland's economic woes spawned its own unique version of disaster tourism where laid-off - strategically downsized in banking parlance - workers on their own initiative ran factory tours of idled plants.

Within the US, Disaster Tourism has not been without controversy. Last May Joplin, Missouri was struck by a catastrophic EF5 tornado, leaving a 22 mile long path of destruction that was a mile wide in some areas. The tornado killed 162 people and injured thousands.

Nearly eight months later, the city's Convention and Visitors Bureau was under fire for offering visitors a free "tornado travel" map which highlights areas hit by the tornado and can be picked up for free at local hotels and businesses.

Six years after Hurricane Katrina, a disaster that heaped opprobrium on the US administration of the time, tour operator Gray Line, offers $48 tours that provide "an eyewitness account of the events surrounding Hurricane Katrina, the worst natural disaster on American soil."

No one has come up with a sugar-coated euphemism such as Memorial Tourism in honor of the dead and injured.

Regardless of whether it is morbid curiosity, as seen in rubber-necking on the road, or a desire to commiserate and memorialize a disaster there seems to be a sufficiently robust demand for this sub-market.

Vijay is Chief Operating Officer and part-founder of Apple Core Hotels- a chain of 5 midtown Manhattan hotels offering value and comfort in the heart of the city.Member of the board of Directors - Hotel Association of New York.

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