ITB 2024 Special Reporting
Are Global CSR Best Practices Helping Starwood Build an Effective Employer Brand?
HVS Executive Search
Thursday, 14th July 2011
The emerging markets are focusing on sustainability far earlier in their development giving them an opportunity to create a greener footprint from day one.

In an exclusive interview with HVS Executive Search Starwood Hotels & Resorts CEO & President Frits van Paasschen speaks of being positively surprised with the attention that CSR is getting from owners and developers in emerging economies.

CSR is increasingly a hot button with younger travelers as they choose brands not just for the product on offer but also based on the values of the company behind the brands.

How is Starwood using CSR as a brand differentiator? And if their customers are already asking the tough questions, could their employees be far behind?

Watch this exclusive interview to find out more:


Pooja Vir
Director of Marketing
Tel: +44 (20) 7878-7756

About HVS Executive Search
HVS Executive Search provides advisory services to leaders of the hotel, restaurant and gaming industries. Practice areas include senior-level executive search, mid-management recruitment, compensation consulting and performance management.

HVS Executive Search is a division of HVS, a fully integrated consulting firm focused on the hospitality industry. HVS is the world's leading specialist in hospitality consultancy. With 30 offices globally, HVS offers unparalleled market expertise.
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