In 1968, Andy Warhol predicted that 'in the future, everyone will be world-famous for fifteen minutes', armed with only a webcam or a smart phone with video YouTube-like social media sites, Gens Y&Z are proving that the future Warhol predicted is now upon us.

The teen dream of becoming a star—a rock star, a movie star, a football star, an Internet star, a reality show star—is now more of an entitlement than an aspiration. The question for many people today isn't so much if they'll get their fifteen minutes of fame but how they'll get it and what they'll do with it.

In the past, fame and fortune came mainly through high achievement. To attain it, you had to become the best of the best—the best actor, the best baseball player, the best scientist, the best writer, the best artist, the best politician, the best business person, or even the best outlaw. And even if you were the best, in many scenarios you still had to be ‘discovered' by someone who was in a power position to catapult you into the very narrow spotlight where the attention of the entire nation was centered.

Today there are hundreds of television and Internet channels begging for content and the spotlight is very large. Now anyone can get ‘discovered' regardless is they have a high-powered agent or even any measurable talent.  If you're willing to do something incredibly bizarre, dangerous, weird, or self-deprecating, you too can have millions of adoring fans.

I could provide hundreds of examples, but I'll let Keenan Cahill (35 million views) and Sexy Sax Man (2.5 million views) make the case for me.

The bar to fame rests very low. No wonder so many teens and young adults question the need for developing a solid work ethic. Why put forth the effort and personal sacrifice to find success on Work Ethic Lane when Just Get Noticed Drive leads to bright lights and big bucks and appears so much easier, sexier, and a whole lot more fun?

Eric Chester, President and Founder of Generation Why, Inc. and The A Game, LLC (The Bring Your A Game to Work initiative), author of Getting Them to Give a Damn—How to Get Your Front Line to Care About Your Bottom Line (Dearborn 2005), and award winning speaker is available through www.GenerationWhy.com or by calling 303-239-9999.