4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Why Misleading Your Customers is a Bad Strategy.
By Patricio Robles
Wednesday, 27th April 2011
 
Cloud file storage and syncing service Dropbox is arguably one of the hottest startups in Silicon Valley. It recently hit two big milestones: 25m users, and 200m files saved each day, and appears to have a very bright future.

But it also has a bit of explaining to do following a change to its Terms of Service.

The change: a clause indicating that Dropbox will "[cooperate] with United States law enforcement when it receives valid legal process, which may require Dropbox to provide the contents of your private Dropbox".

As part of this, the company "will remove Dropbox's encryption from the files before providing them to law enforcement." Standard fare legal terms typical for such a service, right?

Yes, but there's just one problem: Dropbox isn't supposed to be able to do this. As noted by software developer Miguel de Icaza, who started the GNOME project, Dropbox has previously created the impression that it can't access user files even if it wants to.

Full story:

http://econsultancy.com/us/blog/7442-why-misleading-your-customers-is-a-bad-strategy
Brand Awareness - Online Marketing at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2025 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy