ITB 2024 Special Reporting
Digital Key to Singapore's Continued Success.
By Carl Griffith ~ Web in Travel
Sunday, 27th March 2011
Big numbers, big challenges -

Singapore has some challenges with regard to its tourist Industry, but they are the kinds of challenges that tourist Industries around the world might relish when set alongside their own.

At yesterday's Tourism Industry Conference in Singapore, Guest of honour, Senior Minister of State and Industry, Mr. S Iswaran introduced us to the current landscape.

2010 was a huge year for Singapore tourism with an all-time high of 11.6 million visitors in 2010 – an increase of 20% over 2009 with spending hitting over S$18 billion – an increase of 49%.

But Singapore faces aggressive regional competitors and the simple fact that we are just a small island means fitting ever-increasing tourist numbers onto the streets is a real physical issue.  Both factors pose significant challenges.

Mr. S Iswaran went on to describe how the shift needs to be towards higher yield and greater value-add with the focus shifting away from simple tourist numbers.  Innovation, integration and productivity are the pillars of this shift, he said.

Follow the link below to read the entire article:

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy