ITB 2023 Special Reporting
Social Selling -- Social Media and the Leisure Market.
By Carol Verret
Friday, 11th March 2011
Have you used social media to reach out to good leisure clients and 'sell' them on a rate or promotion? Do you have an active Fan or Friend base on your hotel Facebook page that you can generate business from?.

"According to a new PhoCusWright report. Hotel websites generally commanded 67-72% of monthly online hotel bookings in 2008-2009. In 2010, however, hotel website share dropped substantially to 57-69 %, (HotelMarketing.com, 2/15/11)" Says Carol Verret." Where are they going – to OTAs and to social media!"

In this webinar, we will discuss how to build an active Fan/Friend base communicate with them and 'sell' them in a Trackable way on social media.

Fan/Friend Base. We have this conversation before about having a strategy to build a Fan/Friend Base or at least get many 'Likes'. We are going to talk about ways to market your page and measure the number of people that see it. We will also discuss how to drive your individual leisure guests to the page.

Content that Keeps Them Coming Back. Once you have your base and a number of people that like your page, how do you develop exciting content to enchant them and keep them returning to the page?

Driving New Traffic to the Page. We will also discuss how to use link building to increase your page's exposure. How other related but not competitive pages can help expose you to new Fans/Fiends and all you have to do is like them! The role of FaceBook ads – why their pay per clicks can be more targeted measurable and CHEAPER than Google.

Capture Them and Make the Reservation. HubSpot (HotelMarkeitng.com, 2/25/11) has a brilliant article on their blog about the changes in FaceBook recently but one new development that could be a game changer – build a reservation engine into your FaceBook page. Individual Leisure can also become a source of group business – we will discuss how!

For more info on how social media works for independent and small hotels as well as small business, visit Social Media RevMax on Facebook or check out the web site www.socialmediarevmaxonline.com

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at carol@carolverret.com or she can be reached by cell phone (303) 618-4065. 

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