More and more travel players are expanding their offers to include supplementary third-party ancillary products and services to help and inspire today's travellers while earning attractive profits.

"Cross-Sell Your Way to Profit - How Travel Suppliers Are Using Third-Party Ancillary Services to Drive New Revenues and Enhance Their Traveler's Experience" is a Forrester Consulting study commissioned by Amadeus that explores the key trends shaping the future of cross-selling.

The study is based on insights from travel providers from across the globe and centres explicitly on the opportunity presented by "third-party ancillary services".

Findings from the report include:

Predicted revenues from third-party ancillary sales are set to grow 30% by 2015, 10 times faster than general sales.

Third-party ancillary services will represent 2.5% of total revenues by 2015 - representing $25 million per year for a $1 billion company.

New innovative "extreme" third-party ancillary services on offer 2020 to include:

• Virtual reality allowing customers to experience airports, hotels, cruise ships or destinations prior to travel
• Digital concierges on mobile phones to assist with hotel, airport or destination services
• In-journey spa services

Mobile is expected to have the biggest impact on the types of third-party ancillary services that are offered and how they are sold.

To learn more about what is driving the change in travel players' DNA, download the report via the link below:

www.amadeus.com/amadeus/documents/corporate/Cross-Sell%20Your%20Way%20To%20Profit%20_%20ENG_Final.pdf